Conference finding app for a start up.
Clean, legible, geometric, minimalistic, playful logo.
Inspired by the concept of gathering, getting together and being in one space. Dots and circles signify togetherness and the organic shape represents human centered design. Dots also represent head count and human presence. The logo is formed into a cube-like space containing many points referencing both humans and the various subject areas.
Bottom dot is taken out intentionally to signify the presence of the user attending the conference, the "almost" complete.
Target Audience: Young aspiring professionals searching for conferences and events for career advancement.
Navy: Chosen to reference trustworthiness and professionalism.
Orange: Chosen as the complimentary color that brightens up the app and targets the young energetic audience.